Discover Phytogenius: Content categories, features and more

Marlene Forrai

4 minutes | 4. December 2018
Degree of technical knowledge

7 things you need to know about our blog Phytogenius

Dear Phytogenius,

while you have been busy getting ready for the world – we have been busy doing all of our best to get the world ready for you. On November 14, the day has finally come: You have seen the light of the day and become a part of the powerful phytogenic universe.

As a Delacon family member, you represent one of the most important things we all have been working for – a sustainable and green future. Like every proud parent, we wish you only the best. Having hopes and dreams of living a life on purpose. Therefore, use your passion to support others in achieving their goals and help them grow to become phytogenius on their own. You might ask yourself: How to do that? Provide content that helps people globally to make better decisions and introduce them to the exciting category of phytogenics.

We look forward to watching you make the world a healthier and more sustainable place.

Your proud parents,

Marlene, Katharina, Christoph and Anne

1. The main purpose of Phytogenius

The phytogenic universe is vast and has a lot of exciting paths to explore. The same can be said of our blog Phytogenius. As the name promises, the focus lies on phytogenic feed additives and their contribution to feeding the world sustainably along the entire feed-to-food chain. Providing you a holistic overview as possible, we also share high-quality content of others in the blog series – articles worth reading.

Why is Delacon also a visible part of the blog? Following the concept of transparency, it is crucial for us to show you details about the article authors. In this regard, our core team will get support from internal experts (R & D team members, Regional Technical Managers and Species leaders) as well as external guest authors. We think information reagarding article authors is essential to evaluate the seriosity and quality of the published content. Moreover, we will give exclusive insights about Delacon that you can get a better understanding of how we work, what is important to us and our culture.


phytogenic substances© Delacon

2. FOUR main content categories FOR better orientation:


Phytogenics section: Content about substance groups & ingredients, consumer topics, external testimonials, articles worth reading, as well as challenges & solutions for poultry, swine and ruminants.


Poultry / Swine / Ruminant section:
Species-specific content at one glance


Company news, Event reviews, exclusive behind the scenes reports or introductions of team members.


3. Helpful features: Does this article fit my needs?

“Content is king” is THE number 1 rule online. But how do I know, if I am the right target person for the article and it contains the information I need? We have implemented several features helping you to get an answer within seconds:

  • Hint #1: Check the category symbol and the headline.
  • Hint #2: Degree of technical knowledge (from 1 to 5): If nothing is specified then the article does not contain technical content.
  • Hint #3Reading time: Do you have enough time to get all the important information you need?
  • Hint #4: Still not sure? Have a look at the short teaser (available with mouse-over or a simple touch in the mobile version).

useful information on mouse-over
comments screenshot

4. Your opinion matters: Let us know what you want to see

We write the content only for one reason: Providing valuable information to YOU. Therefore, we need your opinion and feedback about:

  1. Was the content interesting and helpful?
  2. What other topics do you want to read about?

Please or use the comment function below every article or get in touch with us via e-mail.

We are looking forward to a lively exchange with you!


5. Be a voice and not an echo: Read it – Like it – Share it

Of course, exchanging thoughts and ideas about our content is also possible in social media. In this regard, we have integrated a toolbar that moves along while scrolling, thus makes sharing easier. It contains the most important social platforms, like LinkedIn, Facebook, Twitter, Whats’app and We Chat for our Asian readers. Or do you want to send the article via e-mail? No problem at all, we also have an e-mail and print option.


social nets toolbar
delacon newsletter subscription form

6. Phytogenic Newsfeed: Always be up-to-date

Do you want to receive the latest phytogenic news comfortably in your inbox?

Then our Phytogenic Newsfeed is the right medium for you. It will be sent out quarterly and even contains Newsfeed exclusive material.

7. Quiz-time: Are you phytogenius?

Who likes a good quiz? I definitely do. As the best comes for last, it is a pleasure to introduce you my favorite feature: The Phytogenius quiz.

From fun, easy-going to tricky technical questions:

phytogenic quiz