Consumers have collectively and powerfully voiced their taste and preference for food derived from animal production:
“no antibiotics ever.”
Today, all millennials are adults and comprise a large percentage of the population. They hold the most spending power of any generation. Tech savvy and socially conscious, this generation confidently makes food purchases that align with their compassionate beliefs
Seeking healthy animals, numerous livestock producers used to give antibiotic growth promoters (AGPs) to their livestock. AGPs provided an effective means of fostering healthy livestock and optimizing performance. These tools helped increase feed utilization and growth.
With antibiotic resistance concerns rising, Europe banned AGPs in 2006. U.S. federal rules established in 2017 severely restricted the use of how antibiotics can be administered to animals in feed and water. Do you want additional information about AGPs in animal nutrition?
Besides antibiotic resistance, researchers discovered that AGP use hampered intestinal villi growth and gut microbiome. The result? Reduced intestinal integrity and increased morbidity and mortality.
Just like earlier generations, today’s livestock producers aren’t throwing in the towel because yesterday’s technologies don’t fit today’s marketplace. Necessity drives innovation, so livestock producers are replacing AGPs with phytogenics.
Phytogenic feed additives (PFAs), commonly defined as plant-based feed additives or botanicals, comprise a wide range of plants, like herbs and spices and plant-derived products like essential oils and oleoresins. In other words, they’re natural and not chemically created.
Through their natural components, PFAs provide sensorial stimulation, palatability, increased intestinal tract enzymatic activity, nutrient absorption and utilization, antioxidant effects and reduced bacterial pathogenicity. These activities stimulate appetite and kick digestion into gear.
Generating more with less
With increased scrutiny from consumers and pressure on governing bodies, AGP use is declining. By removing AGPs from livestock rations, antibiotic resistance concerns have been addressed. Combined with modern production systems applying good hygiene and production practices, phytogenics are one option for filling the AGP gap. No other feed additive can better connect the power of nature and its processes from farm to fork.
Addressing another consumer and global concern, PFAs also reduce the animal agriculture’s carbon footprint via reduced ammonia, methane and greenhouse gas emissions. Studies show feeding PFAs can yield to a 32 percent reduction in ammonia emissions in poultry on average and up to 10 percent reduction in methane emissions in ruminants.
The future is now. With the antibiotic-free animal protein market at 60 percent and growing, meet today’s and tomorrow’s market demand with PFAs. These powerful and natural products do not contribute to antibiotic resistance or require product rotation. They are also surprisingly powerful in rations when perfectly blended and processed. Meet that growing demand with thoroughly tested and evaluated PFAs.
References available upon request