Consumer trends changing worldwide

According to Euromonitor, the world changed in 2020, and consumer behaviour with it. In a recent webinar a number of experts discussed the changing consumer trends. The global pandemic changes the way consumers spend their time and many of them have spent more time outdoors and reconnected with nature and started to value it more. Consumers also feel more empowered to make a positive impact on the world and are more aware of their daily actions and purchasing decisions on health, the society and the planet. There is also a growing need for business to do more for society than just making money. Consumers increasingly demand that companies take action to protect people and the planet and be healthier, greener, and more resilient. According to Euromonitor, the increased focus of consumers on how businesses look at their impact on the world, make long term strategies and better communicate about this is spurred by Covid-19 and will also continue to be important in 2021.

According to IFT, Covid-19 has been a unique catalyst, driving the global “food as medicine” movement mainstream. Buying foods for specific health benefits will continue to outpace selecting foods with more passive health positionings, such as organic, clean, local, etc. At the same time, other studies showed more interest in convenience food and a rise in home-cooking in some regions of the world.

Consumer insights