IPPE 2019: Phytogenius – because gut instinct is not enough
The International Production & Processing Expo in Atlanta is the world's largest annual poultry, meat and feed industry event of its kind. The Launch of a new product was just one of Delacon’s highlights at this year’s trade show.
If you are looking for experts in phytogenics you can’t get past Delacon. If you are working in the feed, meat or poultry industry, Atlanta (USA) was the place to be, from February 12 to 14. If you haven’t had the chance to join this year’s IPPE, check out our highlights.
At Delacon, we participate with great joy and enthusiasm at IPPE each year. We are happy that our booth is a platform for esteemed business partners, distributors and customers to meet as well as experiencing the Delacon brand, and with us the “performing nature“ attitude.
Take also a look at the short video clip about the IPPE.
Your birds are happy when their gut is healthy
“Livestock producers aim to treat poultry without antibiotics, by using natural products. Supplementing broiler and turkey diets with Biostrong® Protect can help the bird to overcome critical stages in better conditions,” says Tobias Steiner, Head of Strategic Marketing.
To address those concerns in poultry production, we believe protection is better than cure. Therefore, we trust in the power of nature and brought a new product to the market during IPPE. Biostrong® Protect addresses top concerns in the poultry production. The product was designed to satisfy the needs of modern animal feeding strategies. Intestinal disorders, such as coccidiosis and necrotic enteritis cause more than 5 billion US$ globally.
Phytogenius minds in action
Francisco E. Dias, our Customer Technical Service Manager Poultry participated at the Tech Talks at this year’s IPPE. He talked about “The synergy of phytogenic feed additives with anticoccidial medication on broiler performance”. Due to an increasing demand for antibiotic-free meat production the poultry industry is facing many challenges in gut health an intestinal integrity.
Therefore, companies focus on effective strategies to overcome these challenges related to coccidiosis, necrotic enteritis and dysbacteriosis. Phytogenic feed additives are based on plant-derived, bio-active components that can help with these challenges.
Meet the US team
Behind every great man, there is a great woman. This saying can also be applied to our awesome US team. So far, Kevin Adams leads the powerful team consisting of Kory Moran, Megan Koppen and Stacie Appleton. Just recently, a new member joined Delacon’s US team. James Caldwell is a ruminant expert and nutrition researcher and will help to grow the ruminant business in the U.S.
“James brings new and innovative thinking to phytogenic solutions in the U.S. market. His research aims to develop effective feeding strategies with phytogenics for all ruminant species,” states Kevin Adams. As regional technical manager, Caldwell will support field trials and research, lead ruminant sales and training programs, and support product development.
- 33,000 visitors from 125 countries
- 1,420 exhibitors
- 200 hours of education sessions
- The International Production & Processing Expo is the world’s largest annual poultry, meat and feed industry event of its kind.
- The event is sponsored by the American Feed Industry Association (AFIA), North American Meat Institute (NAMI) and U.S. Poultry & Egg Association (USPOULTRY).
Want to contact the US-Team?
From driving instructor over journalist to public relations and communications specialist. Christoph is interested in the phenomena of communication from a professional, scientific and private perspective already for decades – his hardest project so far: Understanding the differences between male and female communication. Considering himself as a lifelong learner with many interests like music, sports and science. Since October 2020, he is following a new career path outside Delacon.